China is the biggest fish in the global eCommerce market, however, the prospects for the Asian Pacific market are changing and slowly catching up with top-tier markets like North America and the United Kingdom.
In Asia Pacific, the B2C e-commerce market is projected to grow to US$1.5 trillion in 2020, with this region leading the global mobile commerce adoption.
In the last 12 months, we saw the arrival of e-commerce giant Amazon in Asia, as well as Alibaba doubling its investment to US$4 billion in the Singapore-headquartered regional e-commerce firm Lazada Group, as it rivals Amazon in its move to expand aggressively in the region.
Prior to our presence in the upcoming WMX Asia Conference on 16-18 September 2018, we decided to take a deeper dive into the Asia Pacific eCommerce market:
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